Clik here to view.
Marketing Automation 101: What B2B Marketers Need to Know About Marketing...
What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until they are ready to buy, then...
View ArticleClik here to view.
The Four Key Takeaways from Eloqua Experience #EE13
Just last week, San Francisco was flooded with some of the brightest and most creative marketers in North America. The annual Eloqua Experience conference, hosted by Oracle and Eloqua, was filled with...
View ArticleClik here to view.
Exploring The Marketing Technology Landscape – Part One
Part One: Marketing Experiences and Customer Experience Management Scott Brinker’s “Marketing Technology Landscape” infographic is a revealing, albeit overwhelming look at the martec industry of...
View ArticleClik here to view.
Exploring the Marketing Technology Landscape – Part Two
Part 2: Dashboards for your Dashboards! Scott Brinker’s latest “Marketing Technology Landscape” infographic has organized nearly a thousand companies into six categories and various subheadings in an...
View ArticleClik here to view.
The Changing Role of Marketing Technology in 2014
Foundational systems emerge encouraging a focus on people and data. The past eighteen months have seen a considerable investment in the marketing technology space. From large software acquisitions to...
View ArticleClik here to view.
Exploring the Marketing Technology Landscape – Part 3
Autopilot and Marketing Automation In Part 1 and Part 2 of this blog series, we asserted the importance of simplifying all that customer data into an integrated system. We also asserted the importance...
View ArticleClik here to view.
Exploring the Marketing Technology Landscape – Part Four
Carrying on in our discussion of integration in marketing technology, let’s look again at Scott Brinker’s “Marketing Technology Landscape” graphic. In exploring the subject headings used, the sizes of...
View ArticleClik here to view.
Join Couch & Associates at Bizo’s “The B2B Funnelmentals Tour: San Francisco”
San Francisco, CA – Couch & Associates joins long-time partner Eloqua in the sponsoring of Bizo’s “The B2B Funnelmentals Tour: San Francisco”. The conference will be hosted at W San Francisco...
View ArticleB2B Marketing Tips from the Funnelmentals Panel Discussion
Bizo’s B2B Funnelmentals event in San Francisco made for an exciting day; we loved all the insightful presentations and conversations. As co-sponsors of the event, we were invited to participate in a...
View ArticleClik here to view.
Improving Student Enrollment with B2B Marketing Strategies
The problems of increased competition for students, staff, and research funding are putting a strain on higher education institutions, forcing many to completely re-invent their recruiting methods....
View Article
